Social Wire
Posted
Sep 25, 2015
How to Leverage Controversy in Your Press Release
There are thousands of press releases published and distributed on a daily basis. True, not all of them are competing for the same audience. Journalists cover different industries and story angles. An
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d your prospects and target audience are probably unique to a smaller group of people. It all boils…
There are thousands of press releases published and distributed on a daily basis. True, not all of them are competing for the same audience. Journalists cover different industries and story angles. An
...
d your prospects and target audience are probably unique to a smaller group of people. It all boils…
Posted
Sep 24, 2015
Tips To Prepare Your Pitch to the Media
Pitching to the media makes people nervous. There’s a lot on the line, right? You want to make a good impression. You also, almost desperately, want them to pick up your story and cover it. (A media
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pitch is simply a brief email that you send to a reporter to get them interested in doing […]
Pitching to the media makes people nervous. There’s a lot on the line, right? You want to make a good impression. You also, almost desperately, want them to pick up your story and cover it. (A media
...
pitch is simply a brief email that you send to a reporter to get them interested in doing […]
Posted
Sep 23, 2015
How to Capture Industry Trends in Your Press Release
Trends present an abundance of opportunity for most businesses. For example, the fitness industry lives on trends. It creates them, rides them out until the market has been saturated, and then creates
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and capitalizes on a new trend. For example, Zumba hit it big in the fitness industry, and every g…
Trends present an abundance of opportunity for most businesses. For example, the fitness industry lives on trends. It creates them, rides them out until the market has been saturated, and then creates
...
and capitalizes on a new trend. For example, Zumba hit it big in the fitness industry, and every g…
Posted
Sep 22, 2015
Can You Have a Press Release If You Don’t Have a Website?
In this day and age it’s kind of hard to imagine a business without a website. Yet there are many brick and mortar businesses that still don’t. Think about the many restaurants and local non-chain
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stores in your community. How many of them have a website? Probably less than 50 percent. And yet they…
In this day and age it’s kind of hard to imagine a business without a website. Yet there are many brick and mortar businesses that still don’t. Think about the many restaurants and local non-chain
...
stores in your community. How many of them have a website? Probably less than 50 percent. And yet they…
Posted
Sep 21, 2015
Press Releases for Solo Entrepreneurs
When you’re starting a business or running a business by yourself, you have many responsibilities. These responsibilities range from creating your products or services to selling them. You’re the
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administrative assistant, the CFO, the technology support team, and everything in between. One of your b…
When you’re starting a business or running a business by yourself, you have many responsibilities. These responsibilities range from creating your products or services to selling them. You’re the
...
administrative assistant, the CFO, the technology support team, and everything in between. One of your b…
Posted
Sep 18, 2015
Signs That It’s Time To Hire a Press and Publicity Consultant
In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. This often means doing everything yourself, including press and public relations. The first ste
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p for many firms, as they begin to grow, is to outsource some of the tasks and responsibilities to s…
In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. This often means doing everything yourself, including press and public relations. The first ste
...
p for many firms, as they begin to grow, is to outsource some of the tasks and responsibilities to s…
Posted
Sep 17, 2015
How to Get an Article in an Industry Magazine
Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger audience. If you’re not published yet, consider writing for an industry magazine. An
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industry magazine is one that either focuses on professionals in your industry or on consumers of tha…
Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger audience. If you’re not published yet, consider writing for an industry magazine. An
...
industry magazine is one that either focuses on professionals in your industry or on consumers of tha…
Posted
Sep 16, 2015
The Biggest Press Release Writing Don’ts
In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The don’ts aren’t just about broken links and faulty headlines. They’re als
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o about missed opportunities. Let’s take a look at the biggest press release writing don’ts, so you can make s…
In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The don’ts aren’t just about broken links and faulty headlines. They’re als
...
o about missed opportunities. Let’s take a look at the biggest press release writing don’ts, so you can make s…
Posted
Sep 15, 2015
How to Use a Press Release to Strengthen Your Brand
There are many different reasons to use a press release to market your business. You can use them to drive traffic to increase media attention and to build your email list. One way to use the press re
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lease is to simply use it to strengthen your brand. #1 Use Your Brand Voice There are many […]
There are many different reasons to use a press release to market your business. You can use them to drive traffic to increase media attention and to build your email list. One way to use the press re
...
lease is to simply use it to strengthen your brand. #1 Use Your Brand Voice There are many […]
Posted
Sep 14, 2015
Unique Tactics to Leverage Press Releases as Traffic Generation Tools
There are many different goals a company can have for a press release. In most cases, the goals are media related. Press release marketing can be an effective tool to attract media attention and get t
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he publicity and awareness you desire. Certainly, having your organization covered by the press can…
There are many different goals a company can have for a press release. In most cases, the goals are media related. Press release marketing can be an effective tool to attract media attention and get t
...
he publicity and awareness you desire. Certainly, having your organization covered by the press can…